28 Feb Is Your Chicago Office Coffee Service Competitive?
The current state of your office coffee service is important. As the coffee industry evolves and flourishes and consumer demands follow, local coffee shops also change. New roasting and brewing techniques as well as new flavors and recipes are regularly making their way to the market. Local Chicago cafés and retail locations have become the ideal spot to take a break and enjoy the next “hot” caffeinated beverage.
Global lead of food and beverage at Euromonitor International, Michael Schaefer explained that “successful coffee players will combine discovery, experience, long-term purchasing and rapid product innovation, all across a wide range of distribution points.”
With so many convenient locations to find the “perfect” coffee or espresso-based beverage, employers need to pay attention to what their office coffee service (OCS) offers their employees. Is the OCS menu full of items that your employees want, and is their break room space warm and inviting?
To discover what your employees really wish they had in their break room and to learn how to encourage them to try new choices, collaborate with Fox Vending and host one of the following events:
- Plan a coffee (and tea) taste-testing party. This type of event will help your employees share their opinions about their preferred hot beverages. Ask your employees to rank their preferences and use the results to determine one or more new selections to add to the menu.
- Plan a healthy snack tasting event. Often, Chicago individuals are hesitant to spend money on trying new and unfamiliar tasting snacks. Remove some of the pressure by hosting a “Try a Sample” gathering. Healthy and delicious do go together.
- Survey your employees about what they enjoy in their coffee and tea. Adding a non-dairy milk or raw sugar option to the menu might be enough to attract those employees who usually go off-site to find a less traditional choice. Small changes can have a big impact.
Encourage your employees to stay on-site during the workday with an OCS that will rival any café. Access to an on-site break room with an impressive coffee service during the day also creates frequent and unplanned opportunities for conversations between coworkers. Add in additional break room benefits such as healthy and traditional snacks and beverages and freshly made food, and you’re likely to find hydrated, satiated and more productive employees.
Not sure if your Chicago break room is on target? Fox Vending can help customize your current snack, hot or cold beverage or fresh food menu or update your entire refreshment services. Our goal is to work with you to design a unique space and refreshment menu that will meet everyone’s needs. For more information, please contact us at (800) 694-2800.